Agent Market Edge – Your Marketing Solution

Many of you know that RB Insurance Group works closely with print & fulfillment companies and are able to provide print and fulfillment services at cost to our agents.  Which is why we decided to create the Agent Market Edge, an online portal for our contracted agents, where you can see all the products and services we provide our agents to help drive your business.

Not only can you see different products RBI can produce, the Agent Market Edge is where you can see how many marketing dollars you have earned to date as part of our new marketing program the “Every 5 Sales Drive.”

Here’s a quick preview of what the Agent Market Edge looks like when you log-in.  You can see the available marketing credit total in the top right corner of the screen.

Agent Market Edge Dashboard

For those of you who don’t know, here’s how it works:

  • For every 5 Medicare Advantage applications you submit under RBI, you will earn a $125 marketing credit
  • Credits roll over from month-to-month which means you will never lose your hard earned marketing credits
  • Marketing credits are handed out at the end of the effective date’s month (i.e. If you write 5 MA apps for a 2/1 effective date, you will be given your $125 credit at the end of February.)
  • Program available for direct contracted agents only
  • Similar programs available for agencies but credit amounts will differ

Here’s a real life example of the “Every 5 Sales Drive”

We mail about 2,000 pieces a month for one of our agents who does about 40-60 enrollments per month.  When you look at the cost break down: $445 (price of 1,000 piece mailer) x 2 = $890.  40 enrollments x $222 (MA commission) = $8,800.  If you take into account the marketing credits he earned (40 enrollments = $1,000 in marketing credit) he is actually getting his two 1,000 piece mailers completely free. He did have to come up with the money for the original mailings, but after that he is able to get both of his 1,000 piece mailers for free every month.

There are all kinds of products on the Agent Market Edge that will help you grow your business, whether you’re trying to generate new business or if you’re trying to maintain your current book of business and work off referrals.  And if you want to use your credits towards an idea that’s not on the Agent Market Edge, just give us a call and we’re more than happy to accommodate you.

We commit to make it happen for you!

As part of our commitment to “make it happen for you,” RBI will actually help you create a custom marketing plan to help you reach your sales goals!  Keep an eye on our blog in the coming weeks for an article about how this works, or give us a call at 1-800-997-3107 for an in-depth look at RB Insurance Group’s MAPS method to success!