Online enrollment is the new normal for Medicare Supplement sales

I’ll say it again: Online enrollment is becoming the new normal for the Supplement business. While some documents must be left with your client based on state and carrier regulations, these e-enroll systems eliminate most of the need for constantly reviewing paper forms that Agents have carried to appointments for decades. Many carriers offer easy-to-use, downloadable enrollment programs for desktops and laptops. Tablet apps can be used with Internet for immediate submission or offline for use when a Web connection is later available. 

Most large carriers and even some smaller companies have developed outstanding apps in the past few years. Some of the benefits of using them to enroll prospects are:

  • Immediate Submission.
  • Rapid plan approvals.
  • Reduction in paperwork errors.
  • Improved document compliance.
  • Faster commission payout.
  • Convenient and accurate record keeping.

Converting a prospect into a client has clearly become more seamless thanks to carriers’ adoption of the newest technology. In fact, many of the Medigap carriers that partner with RB Insurance have been busy enhancing their online enrollment programs. Humana, Equitable, Medico, Aetna and Mutual of Omaha are just a few. Most local and national Medicare Advantage and PDP providers have also been tweaking their online and offline enrollment processes while readying for the next Annual Enrollment Period, which starts in October. You can start a fast-track appointment request now if you’re already interested in getting Ready To Sell for these carriers.

United Healthcare recently announced the latest enhancements for its online AARP Medicare Supplement enrollment tool. Webinar training schedules are available on United’s broker portal.

Not to be outdone, we’re seeing Agents utilizing online enrollment capabilities with a number of carriers offering varied plan options such as Hospital Indemnity, Senior Life, Cancer, Short Term Care and Accident policies. Our Affiliated Agents have reported that enrollment apps developed by companies such as GTL, Medico, TransAmerica, ARLIC (the Cigna Healthspring Medicare Supplement) and others make the enrollment process increasingly efficient for Life and Indemnity products.

Don’t be shy about using technology in an appointnment — it can make what you do as an Agent much simpler.

Affiliated Agents can contact our office at (800) 997 3107 for assistance in accessing training for any of our+ carriers’ online enrollment tools.

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