Inject AHIP discount and other AEP prep savings into your senior insurance business

Ever since the Medicare Modernization Act of 2003 created the Annual Enrollment Period (AEP), I have viewed October 15 to December 17 as a season of harvest.  Sure, the savvy agents among us know there are plenty of year-round selling opportunities, but the surge in enrollments in mid fall definitely constitutes a harvest.

What do you need in order to bring it in? The right tools!

You can wait for carriers to release their special AHIP discounts and be obligated to sell their product during AEP. Or you can take advantage of RB Insurance’s impressive series of special offers that support agents in every step they must take in order to get Ready To Sell.

Discounted E&O insurance, a no-strings-attached $50 AHIP discount and the chance to have the rest of your 2016 AHIP certification costs reimbursed for making five sales with any of RBI’s products all represent real savings for agents. And, as always, RB Insurance’s experienced staff is available for free advice over the phone or in a one-on-one setting.

The immediate $50 you save on the 2016 AHIP training is real cash, and it’s yours whether you’re contracted with RB Insurance or not! On top of that, contracted agents who make five sales will receive a full reimbursement of their $125 fee for AHIP. If the carriers you have chosen to represent have a reimbursement program, you’re not excluded from signing up for them! Factor in the commission you’ll earn from those five sales, that’s a few hundred dollars in your pocket, just for taking care to prepare for for AEP.

What can you do with that money?

Sure, you could go out to eat, play a round of golf or go to the spa with the savings, but let me make a few suggestions that would actually help that money make you more money:

• You could conduct your Annual Review Letter Campaign (Something I’ll go over in a future post)to alert your clients you will be contacting them October 1 about potential changes to their plan.

• You could do a 1,000-piece mail drop and secure new clients for life insurance or other products you sell. You can go back to these people during AEP to help them with their senior health insurance decisions.

• You could mail a hospital indemnity brochure to your current client base and conduct an educational review of that product. Remember, hospitalization is more often than not a matter of when, not if, for seniors.

• You could prepare branding elements for your company such as business cards, brochures and other tools that can help establish you as a go-to resource for your clients.

Money is your best tool. When properly used and directed, it has the uncanny ability to multiply. Consider the offers I’ve mentioned here today and put that money to work for your business!