About the Author: With his signature common sense, quiet good humor, and brilliant customer service, Jim is an integral part of the RBI team — we’d go so far as to say we’d be lost without him! An Arizona native, Jim manages agent relationships for the East Coast and specializes in the RBI agent tools, especially the Agent Market Edge. Jim has been a licensed health insurance agent for 2 years, and has worked at RBI for almost 3 years. An accomplished bassoonist, he is known around the office for his amazing musical skills. In addition to keeping busy around the office, Jim frequently contributes to our blog, bringing a new agent’s perspective to the RBI online presence.

New Agent: How to Get Started

So you just got your Health Insurance License and now you’re wondering where you go from here.  Let RB Insurance Group help you avoid many of the pitfalls a new agent can fall into.

Prime the “Pump”

Zig Ziglar said it best, you have to think of your sales pipeline like an old water well. You’re going to have to work hard to prime that old well’s pump before anything starts coming out the other end. But once that water DOES start flowing, it doesn’t take much work to keep it going. The idea here is that acquiring new business is always the most difficult and typically the most expensive cost for an agent. Once you’ve built your Book of Business to a considerable size, you can use your existing clients to bring in new business!

If you’ve done your job right, your clients will trust you as their Senior Insurance Adviser and ultimately refer their friends and family to you. The key here is, you must be proactive. Agents across the US would all be starving if we just sat by our phones waiting for them to ring with a prospective client on the other end. In the famous words of (okay, maybe not so famous… YET) RBI National Sales Manager, Charlie Ferrell. “He who climbs the tree and hollers, is the one that gets the dollars.”

New Agent

Getting your First Clients

I can see it on your face, you’re thinking, “This sounds great and all, but where do I actually start?” Like I said above, when you’re first starting out as a new agent, you’re going to have to work for it. There’s a few different ways you can go about building that precious *Smeagle’s voice from LOTR* Book of Business.

Buying Leads

This is probably the first thing that goes through your head when I talk about getting started. There’s a reason why there are so many companies selling leads: it works. But there is a catch here that’s no secret, it’s expensive. There are a few different routes you can go when buying leads for Medicare Advantage: Direct Mail, Online, and more. Which avenue you choose is going to be largely determined by your target market.

Buying leads a fantastic way to “prime your sales pump”, especially if you have some extra cash to invest in your business. But your best bet is to combine a few different strategies to find new clients and not put all your eggs in one basket so to speak.

Educational Events

Educational events are a fantastic way to fill your sales pipeline with leads. The approach with educational events is more of a long term approach than simply just buying leads. The number one reason for that is, you can’t enroll or accept applications at a Medicare Educational event. So how effective are educational events you ask? Last year one of our agents made over 250 enrollments with leads from educational events. The goal is to put on an amazing event so that the attendees will look to you as a trusted adviser. It’s simple, people buy from people they trust. Now, you do have follow CMS regulations regarding educational events to remain compliant.

One of my favorite reasons for putting on educational events, especially for a new agent? They don’t break the bank!  Your local public library will typically have space available to hold seminars at very little to no cost.

So how do you get people to show up? I like to get permission and put up flyers at different businesses (that are close to your event) to advertise, think of places where seniors are more likely to be. Think of any groups you belong to, church, book clubs, golf buddies, etc. The trick is to let everyone know what you do! Even if they’re not Medicare eligible, I can guarantee you that they know someone that is. Word of mouth is hands down the cheapest way to get people to show up. Last but not least, cold calling. Just the words “cold calling” leave a bad taste in a lot of people’s mouths, but it is a great skill to have, especially if you plan on doing Medicare educational events. You have to be careful here though, as you cannot discuss Medicare Part C and D plan specifics with prospective beneficiaries, even if they ask you about it. If you called them and they bring up Medicare Advantage, you cannot talk about specific benefits. You are ONLY trying to get them to attend your educational event, DO NOT try to sell these people over the phone.

Upcoming Webinar on Thursday, March 21st, 2019!

Join RBI National Sales Manager, Charlie Ferrell, for our webinar: “Medicare Educational Events for Newbies!” Use the Button below or click HERE to RSVP!

Also be sure to check out my blog post about the “Power of Voice Inflection” for great tips to improve your phone skills!

Words of Wisdom

Here’s a story from Bob Bever, CEO at RBI. It was November of 2017. Bob was pumping gas, filling up before heading to an appointment across town when the guy next to him asked him about his “Medicare Compare” shirt. Bob spends 3 minutes with him telling him exactly what he does and how he helps people, then hands him a business card. A few days pass and the guy ends up calling Bob and enrolls in a plan that fit his needs. Not bad for a lead that only cost him 3 minutes of his time.

Agents tend to minimize their experience and ignore the people around them every day. People you know, people who you meet in your daily life, have no idea what you do. Spend 3 minutes with these people and tell them exactly what it is that you do and how you help people. Then hand them a business card. Being a new agent doesn’t have to be a struggle! RB Insurance Group has the tools and experience to help you! With a little hard work you’ll be on your way to what we all strive for, that six-figure residual income.

Are you a new agent that’s looking to get started in the Medicare industry? RB Insurance is here to “Make it Happen for You.” We love helping new agents succeed in the Medicare market. Give us a call today to see how you fit in the RBI family at 1-800-997-3107!

Saving a senior $300

What could be better than saving a senior $300 a month?

Every year I meet two or three people who do not know they are eligible to receive Low Income Subsidy (LIS) benefits to reduce their prescription drug costs or have their Medicare Part B premium covered by Medicaid. Once I sit down with these folks at the kitchen table and help them see real savings, I know I’ve made a meaningful impact in their life and can add a lifetime client to my book of business who would be more than happy to send friends and family my way.

Don’t leave money on the table this AEP: Sell Hospital Indemnity with Medicare Advantage

My first insurance sales trainer loved to tell me, "Don't leave money on the table." When it comes to coupling hospital indemnity plans with Medicare Advantage, his advice resonates a little louder. Hospital indemnity plans are very affordable for your clients and pay excellent first-year commissions, often in the 50 percent range (Of course, commission varies by states).
Canvassing Inspiration

Turn to the Girl Scouts for canvassing inspiration

Important note for senior insurance agents: Canvassing can be used to market life insurance and hospital indemnity, but NOT Medicare Advantage. The Medicare Marketing Guidelines prohibit canvassing for any Medicare Advantage product. Canvassing of Medicare Supplements is regulated state-by-state. Have you found your Joy of Canvassing yet, or do you need more proof that canvassing done right really works?
meet prospects for coffee

Why rent office space during AEP when you can meet prospects for coffee?

Renting office space for appointments during AEP can set you back at least $1,000 a month, which is what you can make in just one day running appointments back to back. In my 30 years of experience in the field I’ve found that if I can’t or don’t want to conduct all of my appointments at the kitchen table, the best place for me to meet with beneficiaries to discuss their Medicare options is actually much more inviting to them than a stuffy office.
Increase your app writing capacity

How to realistically increase your app writing capacity during AEP

Bob Bever is the founder and CEO of RB Insurance Group. Read his series of special AEP posts on The Agent's Advantage direct from your Inbox by subscribing here. How many apps you write during AEP determines how big your commission is going to be in January, so you’re going to want to make sure you have a plan for the busiest time of the year if you really want to see success. Agents’ biggest challenge during AEP is the logistics: