Community marketing was one of the easiest, but also one of the most challenging things I did when I was actively writing new business for my agency in Utah. As an agent selling Medicare Advantage, Medicare Supplements, Dual Special Needs and now final expense products for the past 10 years, I’ve found that being actively involved in my community was rewarding spiritually, but also in the sense that it helped me market my business.
Community marketing is a fairly simple concept. It means getting yourself in front of as many individuals who could use some advice about their health insurance coverage options as you can. The best part is connecting your business with your interest in giving back to your community can still be compliant with the Medicare Marketing Guidelines.
It’s fairly inexpensive to market yourself to the community. You may have to pay for a booth at informal events like senior expos or join a group, but it has a great return on the investment if your volunteering leads to even one sale. Community marketing requires a bigger investment of time and energy, so be forewarned: Staying with it for the long haul can be tough, and not always having the advice and guidance you give lead to a sale can be discouraging.
I volunteered with special Olympics Utah when I first got started in the business after an appointment with a parent whose son had Down Syndrome. She told me there were a lot of parents like her who had no idea what programs were available for their children for health insurance other than Medicaid. In fact, Medicare serves individuals over the age of 18 who also have a physical or intellectual disability. One thing led to another, and that Saturday I showed up for an event was a timer for the 100-yard dash. I watched the kids and teens all afternoon, and they introduced me to their parents.
I went to several Special Olympics meetups in the next few weeks and was introduced each time as The Medicare Guy because I knew a lot about Medicare and Dual Special Needs Programs that I could share. Whenever I got a phone call about “Where can I take my daughter to get her teeth cleaned?” or “Where can I find hearing aids for my son?” I had the answer. I knew which DD case managers did the best job of helping their clients manage things like adult day care and how to apply for community grants to help them pay for the cost.
I met a lot of people and listened to many stories as I helped out with events. Sometimes I couldn’t do anything for them other than listen and help them figure out what the best fit for their health and financial situations were, but the fact that I helped them breathe a little easier means a lot to me. I never walked away without asking people to refer their friends and family to me for their own questions.
There’s nothing better than saving someone $300 per month when they make $,1000 or less or helping a family find the right coverage for their special-needs children. You will be their friend for life, and they will tell all of your friends about you.
Call RB Insurance at (800) 997 3107 or email me to learn more about serving Medicare’s many members through community marketing. Click here to subscribe to our blog for more insights on how you can build a portfolio of products to market yourself and build your Medicare book of business.