With his signature common sense, quiet good humor, and brilliant customer service, Jim is the other half of the RBI phone answering dynamic duo! An Arizona native, Jim manages agent relationships for the East Coast and specializes in the RBI agent tools, especially the Agent Market Edge. Jim has been a licensed health insurance agent for over a year, and has worked at RBI for 2 years. An accomplished bassoonist, he is known around the office for his amazing musical skills. In addition to keeping busy around the office, Jim frequently contributes to our blog, bringing a new agent’s perspective to the RBI online presence.
Spotlight on Outstanding Community Referral Sources
Sales Coordinator/Independent Insurance Agent: James Gramp
My focus for this part of the year is on the Dual Eligible population, something you would know if you read my last post (shame on you if you didn’t!), “Your Best Month Yet.” The most successful ways I’ve reached this population are Direct Mail and Community Marketing. Both methods are very effective but today I’ll be focusing on community marketing by building outstanding community referral sources, especially in the Dual Eligibles/Low Income Subsidy (LIS) market.
To gain community referral sources, do your homework!
Do your homework: Prepare for the meeting
Effective referral leads are worth their weight in gold. Think about it: they’re almost always referred to you by someone they trust, which helps you break through the most important barrier between you and making the sale; earning trust. If you want to succeed in gaining community referral sources, and then in appointments from these referral relationships, you must build a name for yourself as the “Medicare Expert” in your community. The first step is to obviously have the knowledge to be an expert. This means not just the ins and outs of Medicare, but also research the focus group you’re targeting. For instance, I’m targeting Dual Eligible/Low Income Subsidy members, and locations in the community that interact with them. I need to research both. Hint: If you don’t know where to start for your target market, call us! That’s what we’re here for.
Where’s Waldo? Find the Decision Maker
There’s a lot more to community marketing than going to provider offices/food banks and asking if you can put up a flyer in their office. The trick is to find and educate the decision maker or influencer, that is, the person or people that interact with the potential members on a daily basis. The influencer will be doing the actual referral, so they need to know what you do. How do you help seniors save money? The answer in my case is by helping enroll members in the ‘Extra Help’ or the state Medicaid (AHCCCS in AZ) program. Influencers also need to understand that your consultations are 100% free of charge. You do not want to go in to a networking meeting looking like a typical salesman looking for your next sale — that’s a great way to get shown the door. You want your “pitch” to be centered around the value you bring to the table: the education and extra financial help you provide your clients.
Show me the money! What’s in it for the influencer?
Not only do you have to show the benefit you provide to your clients, you also have to show the decision makers or influencers the benefit they have of working with you. A lot of what you say at this point is specific to the type of facility. Take a dental office, for instance. Dental office patients who are on Medicare and Medicaid qualify to enroll in Dual Special Needs Plans, which can give them up to $xxxx.xx in dental coverage as long as that particular doctor ins “in-network” for that carrier. If these potential members enroll, you’re literally putting money in their pockets that they can only use to fix their teeth. In my appointments with dental office influencers, I make this statement: “Not only do I help my clients save money with these federal and state programs, but for my clients that qualify I can get them on a plan that gives them $xxxx.xx in comprehensive dental coverage. That would be additional dollars to your top line with minimal effort on your part. If I can get your patients more money to get their teeth fixed would you refer your patients that have questions about Medicare/Medicaid to me?” Patients will be more likely to schedule appointments for major work if they don’t have to cover the costs out of pocket, and the dental office will see this value. The decision for the influencer is very straightforward at this point, because I have shown them how the referral relationship will impact their bottom line.
At RB Insurance Group, we pride ourselves on our ability to help the Dual Eligible population! Our staff has personally enrolled thousands of individuals in Dual Special Needs Plans. Trying to get into the D-SNP market? Watch this webinar! Give RBI a call today to get contracted and learn about the incredible opportunity you have to truly make a difference.
https://www.rbi-group.com/wp-content/uploads/2018/05/Untitled-design-6-1.jpg300300James Gramphttps://www.rbi-group.com/wp-content/uploads/2016/07/RBI_Logo-300x108.pngJames Gramp2018-05-04 13:05:042018-05-24 14:35:23Don’t Plan to Fail this AEP
https://www.rbi-group.com/wp-content/uploads/2016/12/Dual-Eligibles-e1485816844992.jpg200240Charlie Ferrellhttps://www.rbi-group.com/wp-content/uploads/2016/07/RBI_Logo-300x108.pngCharlie Ferrell2018-02-15 14:00:182018-02-16 07:42:47Dual Eligibles – Who are they?