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Agent Market Edge – Your Marketing Solution

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Many of you know that RB Insurance Group works closely with print & fulfillment companies and are able to provide print and fulfillment services at cost to our agents.  Which is why we decided to create the Agent Market Edge, an online portal for our contracted agents, where you can see all the products and services we provide our agents to help drive your business.

Not only can you see different products RBI can produce, the Agent Market Edge is where you can see how many marketing dollars you have earned to date as part of our new marketing program the “Every 5 Sales Drive.”

Here’s a quick preview of what the Agent Market Edge looks like when you log-in.  You can see the available marketing credit total in the top right corner of the screen.

Agent Market Edge Dashboard


For those of you who don’t know, here’s how it works:

  • For every 5 Medicare Advantage applications you submit under RBI, you will earn a $125 marketing credit
  • Credits roll over from month-to-month which means you will never lose your hard earned marketing credits
  • Marketing credits are handed out at the end of the effective date’s month (i.e. If you write 5 MA apps for a 2/1 effective date, you will be given your $125 credit at the end of February.)
  • Program available for direct contracted agents only
  • Similar programs available for agencies but credit amounts will differ

Here’s a real life example of the “Every 5 Sales Drive”

We mail about 2,000 pieces a month for one of our agents who does about 40-60 enrollments per month.  When you look at the cost break down: $445 (price of 1,000 piece mailer) x 2 = $890.  40 enrollments x $222 (MA commission) = $8,800.  If you take into account the marketing credits he earned (40 enrollments = $1,000 in marketing credit) he is actually getting his two 1,000 piece mailers completely free. He did have to come up with the money for the original mailings, but after that he is able to get both of his 1,000 piece mailers for free every month.

There are all kinds of products on the Agent Market Edge that will help you grow your business, whether you’re trying to generate new business or if you’re trying to maintain your current book of business and work off referrals.  And if you want to use your credits towards an idea that’s not on the Agent Market Edge, just give us a call and we’re more than happy to accommodate you.

We commit to make it happen for you!

As part of our commitment to “make it happen for you,” RBI will actually help you create a custom marketing plan to help you reach your sales goals!  Keep an eye on our blog in the coming weeks for an article about how this works, or give us a call at 1-800-997-3107 for an in-depth look at RB Insurance Group’s MAPS method to success!

Top Ten Ways to Promote Yourself on a Budget

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Top 10

We are all searching for free or inexpensive marketing methods to increase our bottom line. We at the Agent’s Advantage have compiled our top ten low-cost (and no-cost) ideas which will pay dividends year-round. Some immediately, others long-term.

  1. Ask for referrals! You know someone is going to talk to your client’s friends. It might as well be you!
  2. Host monthly educational events i.e. “Medicare 101” at your local senior center, church or apartment complex. Educational events do not have to be reported to CMS. Knowledge sells!
  3. Become an active member of your community and establish yourself as THE Medicare insurance expert. Consider purchasing ad space in newsletters, sponsoring BINGO, or volunteering at a senior center.
  4. Never underestimate the power of social media. Studies are showing that over 56% of adults 65 and older with internet access use Facebook, and that number is increasing. Create a Facebook page for your agency (even if you’re the solo agent!) Post content specifically geared toward your community. Share local events, interesting news updates, feel-good stories, and insurance-related articles that are relevant to your clients. Facebook is a gReferral Leads Quotereat way to stay in front of your clients.
  5. Network, network, network! Join a local business networking group. Check with your local Chamber of Commerce, Business Networking International  or Meetup.com. Make connections and get your name out there!
  6. Get to know the media. Cultivate relationships with local newspaper, television and radio reporters. Pass along story ideas and make yourself available as an expert on all things Medicare-related. Ask to be a guest speaker on a local radio show to discuss important senior issues. The media is a great resource for increasing your name recognition.
  7. Promote your clients! Did you recently help a coffee shop owner pick out the perfect Medigap plan? Exchange advertising! Ask them to promote your agency on social media and local business review sites, and do the same for them.
  8. Boost your reputation by asking friends and clients to write honest (and hopefully positive) reviews of your services on social media. Be sure to set up your Google Business Profile.
  9. Built a website and use your logo and URL everywhere. Professional-looking websites can be built easily and expensively (even free!) on sites such as Wix, Weebly, WordPress and Blogger. Not very web-savvy? Check out Fiverr for inexpensive virtual assistance!
  10. Talk to Financial planners about what they are doing for their clients as they age into Medicare. Most Financial Planners budget for medical costs but lack the expertise to find the best fit for their clients.

Remember… he who climbs a tree and hollers is the one that gets the dollars!

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