Top 10 Tools for the 6-Figure Advisor: Part 2

Up to now, the first five tools have been what most people would expect — everything from products, training and Lead opportunities. These are the foundation of every successful senior insurance advisor. As my experiences have shown me, it’s these next five tools that separate potential partners from the pack and give you the power to go the extra mile.

6. A Client Relationship Manager (CRM)

How you manage your Book of Business is just as important as writing it to begin with. Sure, the sale you make today is next month’s mortgage, but the key to repeat business, referrals and ongoing renewals from this newly secured client is in how well you serve them. A robust CRM makes the average senior insurance advisor 50 percent better! Higher retention; accurate closing rate (How can everyone be closing 60 percent?); the ability to monitor, measure and manage your precious marketing dollars can all be done with a CRM from your computer, smartphone or tablet. This is the tool of the 21st century, so get on board now!

  • Pop Quiz (yes, another one!): Can you produce your Book of Business? Can you separate your clients by product? Can you send out communications and newsletters by email or mail merge to alert clients about annual changes or new products? My straw polling says that less than 10 percent of you can do this. In fact, if your Book of Business is in a heap in the back of your car, you need this tool!

7. Product quoting software

Imagine this scenario: Your client calls to tell you that another Agent has a cheaper life insurance policy, so she’s considering changing to save on premium or increase face value. Do you panic? No, not you! You pull her information down from your CRM, add in some search criteria (Yes, as you talk to her on the phone — impressive, right?), and in a few moments several carrier options appear. You click a button, and the application populates for you to input her information for a face-to-face meeting. Ahh, but you are not done yet. “Ms. Jones, with the saving on the new policy, I can help you with the cost of hospitalization. I know that has been a concern of yours. I can handle them both when I see you next week, okay?”

  • Pop Quiz (Last one — I promise!): Are all your quote tables up to date? Are you afraid to quote Medicare Supplements because you have never sold them and don’t understand all the criteria? Do you only have one company (maybe not the best one?) loaded on your smartphone with rates? My straw polling says that you are overwhelmed by all the things that come with accurate product pricing. Wouldn’t it be nice to let your computer, smartphone or tablet tell you?

8. Business submission

Where is your pager? How ’80s is that. What about your fax machine? That tone is going away for business submissions, and sooner rather than later. If you are not tapped into the new business submission methods ranging from online applications to tablet apps, then you are already behind. A few years ago, some carriers paid more for electronic submissions when this action was allowed. In the next few years, senior insurance advisors who can’t submit electronic business will be extinct (Hey, don’t shoot the messenger!). The best partners have tools for seamless and easy to use business submission and training for those who need it. Make no mistake, nothing happens until there is a sale, but be prepared to turn it in a different way. Grow with the times!

9. Commission Reconciliation

If you sell more than a few policies (I hope so!), then you need to make sure you are being paid fairly and accurately. The whole point of what you do is revenue for your family, your needs and desires. The carriers want to be accurate as well (Really, they do!), but sometimes, they need help. Based on the Book of Business pop quiz, most Agents are ill-equipped to fight commission battles since they are unarmed with the right information. Imagine that your CRM had all of your client information that your back office support team could use to help you get paid accurately. Automation is powerful and is the key to ensuring you get what you have earned. Lifetime renewals for some products make this mandatory!

10. Industry Updates and Insight

Do you know what Congress is doing right now (No, not a trick question!) or what changes may occur within the various products we represent as senior insurance advisors? I pride myself on staying abreast and reading everything I can but the changes move faster than I can. Case in point, many Medicare Advantage Agents didn’t know they were not going to be paid on AEP sales in January until December. Yikes! This stuff isn’t always sexy, but as Tom Cruise says in the movie The Firm, “It has teeth!” As a professional with clients and renewals to protect, it is your responsibility to remain connected and stay in the loop. The best partners help you do that with relevant communications that boil the environment down to the vital information!

Are you looking for a good partner? A value-add FMO or Agency? Then you need to take this list and ask them how many of them they do and make them prove it! If I were beginning a partnership and wanted to ensure mutual success, these Top 10 Tools of the 6-Figure Senior Insurance Advisors would be non-negotiable “must haves.”

Be encouraged! There are good partners out there who are loaded with best-in-class tools.

Until next time, I wish you Money, Power, Success!

Online enrollment is the new normal for Medicare Supplement sales

I’ll say it again: Online enrollment is becoming the new normal for the Supplement business. While some documents must be left with your client based on state and carrier regulations, these e-enroll systems eliminate most of the need for constantly reviewing paper forms that Agents have carried to appointments for decades. Many carriers offer easy-to-use, downloadable enrollment programs for desktops and laptops. Tablet apps can be used with Internet for immediate submission or offline for use when a Web connection is later available. 

Most large carriers and even some smaller companies have developed outstanding apps in the past few years. Some of the benefits of using them to enroll prospects are:

  • Immediate Submission.
  • Rapid plan approvals.
  • Reduction in paperwork errors.
  • Improved document compliance.
  • Faster commission payout.
  • Convenient and accurate record keeping.

Converting a prospect into a client has clearly become more seamless thanks to carriers’ adoption of the newest technology. In fact, many of the Medigap carriers that partner with RB Insurance have been busy enhancing their online enrollment programs. Humana, Equitable, Medico, Aetna and Mutual of Omaha are just a few. Most local and national Medicare Advantage and PDP providers have also been tweaking their online and offline enrollment processes while readying for the next Annual Enrollment Period, which starts in October. You can start a fast-track appointment request now if you’re already interested in getting Ready To Sell for these carriers.

United Healthcare recently announced the latest enhancements for its online AARP Medicare Supplement enrollment tool. Webinar training schedules are available on United’s broker portal.

Not to be outdone, we’re seeing Agents utilizing online enrollment capabilities with a number of carriers offering varied plan options such as Hospital Indemnity, Senior Life, Cancer, Short Term Care and Accident policies. Our Affiliated Agents have reported that enrollment apps developed by companies such as GTL, Medico, TransAmerica, ARLIC (the Cigna Healthspring Medicare Supplement) and others make the enrollment process increasingly efficient for Life and Indemnity products.

Don’t be shy about using technology in an appointnment — it can make what you do as an Agent much simpler.

Affiliated Agents can contact our office at (800) 997 3107 for assistance in accessing training for any of our+ carriers’ online enrollment tools.

Subscribe to The Agent’s Advantage to get even more tech tips, including How to build a Compliant Medicare marketing website that works.


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