Why you should believe in marketing money magic

I always ask the Agents I meet what they think they need to be more successful. You can probably predict the No. 1 answer I get — Leads. Then I ask them what they are doing to generate them. Most times their response is, “I can’t afford it.”

The reality is, you can’t afford not to market your business.  As I mentioned in my last post, marketing money is a seed.  When done correctly and consistently, it generates a real return on your investment. That’s why I want to share another allegory this week to make it clear to you that investing in marketing yourself is worth it.

Have you ever heard the story of the magic penny? There are several versions, but my personal favorite is the one where a boy finds a penny. The penny speaks to him, explaining that if he works hard and believes, the coin he’s holding would double every day for 30 days.

“I could buy candy with you,” said the boy.

I will buy you a couple of sticks of peppermint, but then what will you have? replied the penny.

“You are right.  I want you to grow, so I will give it a try,” the young boy enthusiastically said.

That first day he found a store owner and swept off his sidewalk to do a good deed.

“Thank you, young man, here is a penny for your effort,” said the store owner with gratitude.

The penny winked at the young boy, who was now holding two pennies, and said to him, “Continue to work and believe, and  I will continue to double.”

The story follows the boy each day as he continues following the penny’s instructions. True to its word, each day the pennies double in count. At the end of 30 days, the boy has $5,368,709.12 (Get out your calculator, it works!).

So, how does this relate to your marketing efforts?

If you work diligently and believe in your business, the money you put into even a modest marketing campaign should grow. Ask entrepreneurs like Jeff Bezos of Amazon or Sara Blakely of Spanx — they put all they had into marketing something they believed in.

You can start small with investing in marketing yourself.

Take the next $100 you earn and invest it in a marketing campaign.  Work diligently and believe.  If you close even one sale from that activity, that generates a commission of $500. That means you’ve made a 400 percent profit!

Take that $500 dollars and do a 1,000 piece mailer.  Generate 5 sales.  Now you have a $2,000 profit – another 400% return!

Finally, take that $2,500 dollars and do a broader marketing campaign. Done correctly and consistently, with a lot of work and belief, that would generate another 400% return of $10,000 profit!

Believe in marketing money magic!